The Problem Companies that work hard on their strategies and carefully monitor their progress often run into spectacular trouble. Why It Happens People have a behavioral tendency—known as surrogation—to confuse what’s being measured with the metric being used. How to Fix It To reduce the risk of surrogation, make sure that the people executing your […]

We started discussing what topics would be suitable for our audience when started to plan this blog. We know our audience would most likely be marketers and product owners. More than probably with a certain level of maturity on their marketing efforts. The stage when any company starts thinking about developing their audience acquisition channels […]

In a little more than seven years, Looker went from a single customer to more than 1700, from a small, scrappy team in Santa Cruz to a 700-person company spanning eight offices around the globe. In this article (and podcast) you can learn the path that took Lloyd Tabb from writing the first few lines […]